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Case Study
A regional Dental Lab in business for over 25 years, was seeking new relationships with Dentists across the Tri-State area. This Dental Lab provides the highest quality in fabrications, with service that provides their clients (Dentists) with both the personal attention of a small dental lab and the efficiency of a national laboratory. This lab not only offers dentists the full suite of dental laboratory services – but is also a leader in New Jersey dental practice continuing education.
This Dental Lab had an immediate need to market their:
• Dental Lab Solutions
• Educational Seminars
Throughout their 25 years of operation, they had employed multiple marketing strategies with a declining rate of success. They identified telemarketing as the most efficient strategy for B2B engagement. However, there were numerous barriers for them to execute a telemarketing program in-house (including time and money required to hire, train and manage the program).
Dental Lab launched a pilot campaign, featuring integrated marketing solutions with direct B2B outreach.
Terms of Pilot Campaign:
Hours per Month: 40
Duration: 6 Months
Projection:
1 Appointment per 4-8 Hours
Services of Campaign:
• High-Level Lead Generation
• B2B Telemarketing
• Appointment Setting
• Prospect List Management
• Email Campaigns
• Event Strategies
This campaign operated two programs, with two key target audiences:
Program 1:
Market Dental Lab
Targeted Dental offices that included the following qualifiers:
• Regionally-located
• Offices with 2+ Doctors
• Offices with Prosthodontist on Staff
• 4+ employees
• Outsourced Lab Work
• Process 10+ Units per Month
Program 2:
Market Educational Seminars
Targeted Dentists that included the following qualifiers:
• Regionally-located
• Owned Dental office in practice
• Outsourced Lab Work
Earned close to FOUR TIMES the cost of the campaign!
$40,000.00 – $50,000.00 in CLOSED SALES
$65,000.00 in PROJECTED SALES
DOUBLED EVENT ATTENDANCE
• 55 total in-person appointments scheduled over the 6 month campaign.
• 9+ appointments scheduled per month (average).
• 40% close ratio from the high-quality of all appointments.
*The pilot campaign performed so well that this client has renewed services with DentalLabSupport on an annual basis, and has been an active client for the last 7+ years. Every year, DentalLabSupport delivers the same results!
About
We develop digital strategies, products and services.
Uncode is a creative marketing agency that specializes in strategy, creativity, design and innovative technology.
Workflow
Our Process
1. Consultation
We take time to understand your unique goals and objectives.
2. Integration
We integrate your brand's messaging with our campaign strategies and proprietary methods.
3. Execution
Detailed reporting throughout the campaign lifecycle allows us to make performance-based adjustments.
4. Delivery
Appointments are scheduled with prospects that are pre-qualified and highly-qualified, along with a detailed leadsheet.
Our Process
QUALIFY
prospects with defined parameters.
ENGAGE
prospects with two-way dialog.
CONVERT
prospects into customers with our proprietary methods.
FREQUENTLY ASKED QUESTIONS
What Types of Dental Campaigns Does DentalLabSupport Handle?
DentalLabSupport services can be employed to execute campaigns of all types and sizes successfully. For 17+ years, DentalLabSupport has proven results in diverse industries and “niche” markets. Types of Dental-specific campaigns include, but are not limited to:
• Dental Labs (Crown and Bridge, Denture or Full Service)
• Industry Suppliers
• Events (Continuing Education, Promotional and more!)
• Consumer Surveys
• … and MUCH MORE!
LEARN MORE ABOUT OUR INDUSTRY HERE:
What Unique Insights are Gathered for Each Prospect?
DentalLabSupport employs a strategic approach to gather key insights from each prospect. Prior to each campaign, we evaluate the client’s objectives and sales cycle to determine what insights would be of value. These insights are unique to each client and campaign. In addition to general contact information (such as address and phone number), insights may include, but are not limited to:
• Name and Title of Decision Maker
• Current Vendor(s)
• Staff Size
• Current Challenges
• # of Locations
• Email
• Website
• Social Media Profiles
• Position in the Sales Cycle
LEARN MORE ABOUT OUR PROCESSES FOR PROSPECT LIST MANAGEMENT HERE:
Who are the Appointments Scheduled With?
DentalLabSupport understands the importance of reaching the people who make the purchasing decisions. Every appointment that DentalLabSupport schedules on behalf of our clients are with key executive-level decision makers and heavy influencers. Titles for these roles vary by industry, and may include, but are not limited to the following:
• DDS/DMD/MD/DO
• Office Manager
• Office Administrator
• Insurance Coordinator
• President
• Principal
• Owner
• Co-Owner/Partner
• Manager
• Lab Manager
• General Manager
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
Who are the Appointments Scheduled With?
DentalLabSupport understands the importance of reaching the people who make the purchasing decisions. Every appointment that DentalLabSupport schedules on behalf of our clients are with key executive-level decision makers and heavy influencers. Titles for these roles vary by industry, and may include, but are not limited to the following:
• DDS/DMD/MD/DO
• Office Manager
• Office Administrator
• Insurance Coordinator
• President
• Principal
• Owner
• Co-Owner/Partner
• Manager
• Lab Manager
• General Manager
LEARN MORE ABOUT OUR SERVICES FOR HIGH-LEVEL LEAD GENERATION, B2B TELEMARKETING AND APPOINTMENT SETTING SERVICES HERE:
How are Dental Lab Support Appointments Superior?
Most unique about our process are our “leadsheets”. Our leadsheets are a one-page summary that we provide to our clients for EACH appointment that we schedule. These leadsheets contain key insights into the prospect based upon metrics deemed valuable by each client and campaign. They also contain a summary of our calling history and detailed notes of all interactions that occurred before the appointment was scheduled. Our leadsheets provide a seamless transition for your sales representatives to pick up where our callers left off and establish history and rapport with every appointment.
What is Forecast for ROI?
Returns on services can vary greatly, depending upon type of campaign, audience and promotion. Prior to the launch of any campaign, DentalLabSupport establishes clear deliverables and expectations to gage both the efficacy and performance of each campaign.
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Contact us to learn more about how we can help your dental lab grow! Speak with a DLS marketing specialist today.